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The Century Council, launched in May 1991 and funded by America's leading distillers, promotes responsible decision-making regarding beverage alcohol and fights alcohol abuse, focusing on drunk driving and underage drinking problems. The Council's funding companies (Bacardi U.S.A., Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Future Brands, LLC; Hood River Distillers, Inc.; and Sidney Frank Importing Co., Inc.) have invested more than $175 million in the last ten years in programs that fight against the misuse of their products.

The Century Council is headquartered in Washington, DC. An independent Advisory Board made up of distinguished leaders in business, government, education, medicine and other relevant disciplines assists the Council in development of programs and policies.

The Century Council, operating on the philosophy that collective action can have a greater impact than individual efforts, involves all sectors of the community including beverage alcohol wholesalers and retailers, law enforcement, public officials, educators, insurers, health care professionals and private citizen organizations in the fight against alcohol misuse.

The Council concentrates its efforts in four areas:

• Educational programs about alcohol for middle school through college.  more
• Research and identify solutions and advocacy at the state and federal levels; finding solutions to drunk driving, particularly the hardcore drunk driver.  more
• Culturally appropriate programs designed to reduce drunk driving and prevent illegal underage drinking among Native American and Hispanic populations.  more
• Retailer programs with materials and promotions designed to deter minors from purchasing beverage alcohol.  more