For most of us here at The Century Council, college is a couple years in the rearview mirror. While our Research Department provides us with great quantitative and qualitative research on the drinking habits of college students, there’s something to learn from those still schlepping to lectures.
For that reason, The Century Council is happy to announce that we will be partnering with four universities across the nation in helping them to carry through their plans to fight college binge drinking. The four universities are University of Minnesota-Twin Cities, The University of Alabama-Tuscaloosa, The George Washington University, and Ohio University.
These students’ campaigns will be based upon the work they did for the 2009 National Student Advertising Competition, an annual competition hosted by the American Advertising Federation. These schools will receive grant money to evaluate college binge drinking, implement a strategy to fight it, and then measure their results.
We’re focused on college binge drinking in other ways as well. We’ve provided a research grant to the Emergency Medicine Foundation (EMF) to learn more about the role of emergency services with regard to college binge drinking. We’ve also partnered with the Center for Leadership in Public Service at Fisher College to further explore the issue of college binge drinking from the perspective of campus law enforcement.
While this isn't the first time we've focused on alcohol education for college students, we're very excited to work with students from these schools!