The Century Council is proud to be involved with two exciting events during National Collegiate Alcohol Awareness Week. Today we will attend the Department of Education’s National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education.
We will observe the Ad Council's presentation, Crafting Communications Strategies for College Binge Drinking Prevention Highlights from Recent Qualitative and Quantitative Research. This new research covers binge drinking behaviors of college drinkers and how communication campaigns might be used to reduce overconsumption of alcohol by students.
Commissioned by The Century Council, under contract with the Ad Council, the research was conducted by the independent consulting firm Egg Strategy. Check out the research on our College Binge Drinking page (PowerPoint or PDF).
During the week, we're also hosting an educational briefing for Congressional Staff to educate attendees on this important topic and new research.
Also at the conference, Dr. David Anderson and Dr. Hugh Gusterson, of George Mason University will present the Understanding Teen Drinking Cultures in America study which was conducted by GMU and funded by The Century Council. This national research project provides insights about teens' choices regarding alcohol use and non-use.
For more information on this study, please visit: http://teenalcoholcultures.gmu.edu.