NBA legend and Century Council Ambassador Dr. Shaquille O'Neal will present recent efforts to curb college binge drinking on Historically Black Colleges and Universities (HBCU) campuses at the Congressional Black Caucus Foundation 43rd Annual Legislative Conference on Wednesday.
Last October, Shaq spoke with lawmakers on Capitol Hill to present findings from a Century Council-funded study completed by Morgan State University on binge drinking among HBCU students.
On Wednesday, Shaq will showcase to conference attendees the efforts to combat binge drinking on HBCU campuses that came from the study’s findings, revealing that consumption and attitudes about alcohol among the HBCU students are different than the national college students sampled. Here are a few of the results:
- Two-thirds of HBCU students like to pregame versus thirty-six percent of the national sample.
- Eighty-two percent of HBCU students have a good grasp on their drinking limits and maintain them versus seventy-eight percent of the national sample.
- One-third of HBCU students don’t always realize how drunk they are until later compared to 39% of the national sample.
- Nearly one-half of HBCU students who drink and go out socially report binge drinking on a weekly basis while two-thirds reported bingeing in the national sample.
In addition to this study, we conducted focus groups with HBCU students. In these focus groups, we discovered:
- Students prefer to use humor in their campaigns.
- Students reported that using social media in any campaign is a must.
- Social media’s ability to humiliate drunken students appeared to resonate.
- Videos need to be entertaining for students so they will share via social media.
- YouTube is seen as an appropriate and effective online channel for these videos.
With these findings in mind, Shaq enlisted the help of Godfrey the Comedian, co-host of “Upload with Shaquille O’Neal” on Tru TV. Godfrey allowed us to record him performing a stand-up routine about the foolishness of binge drinking in an effort to encourage HBCU students who drink to do so responsibly. This evolved into a series of videos featuring Godfrey called, “#WatchYourself,” which used humor to address the very serious issue of college binge drinking.
The videos, which can be found on The Century Council’s YouTube channel, were distributed on social media and advertised in online publications, including the HBCU Connect network, which is one of the largest social networks for African American students. Print advertisements were placed in six of the largest HBCU campus newspapers in April and drove students to the “#WatchYourself” videos on YouTube.
The Congressional Black Caucus Foundation 43rd Annual Legislative Conference will take place on Wednesday, September 18 at the Walter E. Washington Convention center from noon to 2 p.m. We hope to see you there!
More on Shaquille O’Neal’s work with The Century Council:
Shaquille O’Neal (Shaq) and The Century Council partnered to fight binge drinking on college campuses in 2012. Shaq, who had recently attended film director’s school, worked alongside college students to bring the voice of the students to life by producing student-created videos, which addressed the serious issue of binge drinking on campus. The effort launched on National Collegiate Alcohol Awareness Week in 2011, with a new video message each day from Shaq.
To learn more about Shaq’s work with The Century Council to combat college binge drinking, click here.