In 2009, we sponsored the National Student Advertising Competition, charging the competitors to come up with a campaign to combat binge drinking on college campuses.
Originally posted in The Globe and Mail
As a carefree summer comes to an end, teens need reassurance as they return to the pressures of school
How I Spent my Summer Vacation, by Jason Lovesey:
I had a really cool summer. What I liked best was that I stayed up every night until 3:30 and never – not once – got up before noon. What did I do that late, you might ask. I went on Facebook. I talked to my friends. I watched videos.
What else did I do with my time? I drove around with my friends a lot. We partied. I won’t lie to you, I used substances that I’m not supposed to. I did stuff with Reyna – you know what I mean – until we broke up. But we weren’t officially going together anyway. And I played video games a lot. I mean a lot. I tried to get a summer job, but you know how the economy is and all. So I mean it wasn’t my fault that I had so much uninterrupted fun time.
Going back to school can be a shock. For most students, the shift from carefree summer to school brings a number of unwelcome changes. Teens may differ in how they appear to greet the new school year. They may be unhappy:
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