Press Release

Girl Talk: Choices and Consequences of Underage Drinking Launched in Louisiana to Address Alarming Data on Moms, Daughters and Underage Drinking

BATON ROUGE, LA —  A recent survey commissioned by The Century Council,
a national not-for-profit organization funded by America’s leading
distilled spirits producers, revealed that nearly half of all mothers
think underage drinking is acceptable under some circumstances. The
survey found that mothers of teenage daughters underestimate the
occurrence of underage drinking among their own daughters and misjudge
the seriousness of the issue.

To address this gap in knowledge of the prevalence of underage
drinking in Louisiana, Attorney General Charles Foti; Logan Travis,
Miss Louisiana Teen USA; Nan Greer, Principal, Baton Rouge Magnet High
School; and Brandy Nannini of The Century Council, an organization
dedicated to fighting drunk driving and underage drinking and funded by
distillers; partnered to launch Girl Talk: Choices and Consequences of
Underage Drinking at Baton Rouge Magnet High School.

Significant survey findings include the following:

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Mothers significantly underestimate daughter’s experience with alcohol.

• 16% of 13-15 year old girls say they drink with friends, only 5% of their mothers think their daughters are drinking;
• 30% of 16-18 year old girls say they drink with friends, only 9% of their mothers think their daughters are drinking;
• 51% of 19-21 year old girls say they drink with friends and only 32% of their mothers think their daughters are drinking.

Alarmingly, mothers say underage drinking is acceptable.

• Nearly half (49%) of mothers of teenage girls say it is okay for their daughters to drink;
• 38% of mothers say it is okay for their daughters to drink on special occasions;
• 21% of mothers say it is okay to drink under parental supervision at home;
• 20% of mothers say drinking alcohol is a natural part of growing up.

“These data show that mothers start out viewing underage alcohol
consumption as a serious problem, yet as their daughters grow older
mothers switch their message from “don’t do it” to “be safe”; this
illustrates a disturbing misperception among moms about the seriousness
of problems associated with alcohol consumption by their teenage
daughters,” said Attorney General Foti. “Our goal is to encourage moms
to have conversations with their teenage daughters about the negative
effects and dangers of underage drinking.”

71% of Girls Think Health Consequences Serious
When asked how serious they thought health risks were for teens that
drink, 71% of the girls polled stated that they believe the health
risks associated with drinking are serious. Putting a finer point on
their concerns, the research also uncovered “the five strongest
health-consequences that would keep teens from drinking alcohol”
according to survey responses of teenage girls ages 13-18. Among the
health consequences they identified are the following:

Girl Talk: Choices and Consequences of Underage Drinking
In the face of these data, The Century Council created Girl Talk: Choices and Consequences of Underage Drinking
to improve dialogue among mothers and daughters. Developed in
partnership with the Society for Women’s Health Research and the
National Alcohol Beverage Control Association, Girl Talk will help mothers initiate and sustain conversations about alcohol.

Girl Talk utilizes the data gleaned from the survey including those health consequences of most concern to the girls. Girl Talk
also highlights the daughters’ advice to their moms regarding talking
about underage drinking. Girls participating in the survey responded
that:

• Moms must be approachable, able to keep an open mind and must not
  lecture or overreact — ”just because I am asking about alcohol does not
  mean I am drinking alcohol.”
• Moms: Keep the conversation real and personal by telling about your
  own personal and real-life experiences, choices and consequences, and
  if you don’t want to talk about yourself, share the experiences of
  people you know.
• Be my parent, not my friend. Share your values and set the rules
  and discuss the social risks of underage drinking beyond just drunk
  driving.

The Century Council has developed a comprehensive program tailored specifically for mothers and daughters including:

• Websites,
  www.girlsanddrinking.org for mothers and www.grltlk.org
  for daughters, with additional information on how to have the underage
  drinking conversation and links to additional national and local
  resources related to underage drinking.
• Booklets for mothers, detailing how to begin the conversation,
  sustain the conversation and have an impact as well as information
  explaining the facts about alcohol, and addressing issues such as peer
  pressure and creative ways to say “no” to alcohol.

Additionally, the US Women’s National Soccer Team Players
Association has partnered with The Century Council on this initiative.
The National Soccer Team Players Association will endorse Girl Talk
through personal appearances at functions and schools, in print and
online media, public service announcements and other integrated
marketing initiatives. Through its official fan club alone, The
Ponytail Posse, the US Women’s National Soccer Team Players Association
has the potential to reach millions of girls around the world.

Miss Louisiana Teen USA Logan Travis added, “When I think back on
how much hard work it took me to get where I am today – alcohol was
absolutely NOT part of the equation. No matter what your goals and
dreams may be, there is just no room for underage drinking.”

“Girls need to be informed of the toll that underage drinking can
take not only on their health but also on their grades and reputations.
I want all of the young girls in North Carolina to know that underage
drinking is wrong and it’s something they need to discuss with their
mothers,” said Brandy Nannini, The Century Council.

About the Surveys
The Century Council commissioned Teenage Research Unlimited (TRU) to
conduct a comprehensive research project to better understand the
dynamics of underage drinking among mothers and daughters. TRU fielded
a study April 2005 among a national on-line sample - a total of 875
respondents (496 daughters and 379 mothers, 322 of the matching)
completed the questionnaire. Quotas were set to ensure that a
representative number of daughters (and mothers) from each of the
following age segments completed the survey: 13-15 year olds, 16-18
year olds, and 19-20 years olds. The mother-daughter results presented
here reflect the matched mother and daughter data collected. TRU
conducted an additional self-administered online omnibus survey,
OmnibuzzTM, among 802 13 to 18 year olds in August 2005. The data were
weighted for key demographic variables (gender, age, ethnicity, parent
education, region and community-type of place of school) to reflect the
national population. The margin of error for both survey samples at the
95 percent confidence level is + 3 percentage points. That is, if this
survey were to be replicated 100 times, in 95 instances the results
would be within three percentage points of the data reported here.

The Society for Women’s Health Research
The
Society for Women’s Health Research is the nation’s only non-profit
organization whose mission is to improve the health of all women
through research, education and advocacy. Founded in 1990, the Society
brought to national attention the need for the appropriate inclusion of
women in major medical research studies and the need for more
information about conditions affecting women disproportionately,
predominately, or differently than men. The Society advocates increased
funding for research on women’s health; encourages the study of sex
differences that may affect the prevention, diagnosis and treatment of
disease; promotes the inclusion of women in medical research studies;
and informs women, providers, policy makers and media about
contemporary women’s health issues. Visit the Society’s website at
www.womenshealthresearch.org for more information.

US Women’s National Soccer Team Players Association
The US Women's National Soccer Team Players Association was created
after the 1999 FIFA Women's World Cup to represent all the players that
comprise the US Women's National Soccer Team, and give the US Soccer
Federation the assurance that the new Uniform Player Agreement and
Collective Bargaining Agreement would govern its relationship with the
players through the 2004 Olympics. The Association has primarily
functioned as a representation and negotiating body, and is now making
greater efforts to promote its constituent players. More information
can be found at:
www.unitedsoccerathletes.com and www.ponytailposse.com.

National Alcohol Beverage Control Association (NABCA)
It is the mission of the National Alcohol Beverage Control Association
(NABCA) to support and benefit alcohol control systems by providing
research, fostering relationships, and managing resources to address
policy for the responsible sale and consumption of alcohol beverages.
Established in 1937, NABCA is the national association representing the
Control States - those political jurisdictions that directly control
the distribution and sale of beverage alcohol within their borders.
Headquartered in the Washington, DC area, NABCA serves its members as
an information clearinghouse and as liaison to federal, state and local
governments, research and advocacy groups, the alcohol beverage
industry, and other organizations impacting alcohol policy.