Lexington, KY — In advance of the July 4th Holiday, Sandra Watts, Education Director, Kentucky Department of Alcoholic Beverage Control; Officer John Carmichael, Lexington Division of Police, and Richard Leasor, President, Liquor Barn; joined Pam Beer of The Century Council, a national not-for-profit organization funded by America’s leading distillers and dedicated to fighting drunk driving and underage drinking, to launch a public awareness campaign designed to prevent underage drinking and discourage adults from providing alcohol to minors. The launch was held at Liquor Barn on Beaumont Centre Parkway. “Key to addressing the problem of underage drinking is having a sense for where youth obtain the alcohol they drink. In a recent survey commissioned by The Century Council, we asked teens, ‘Where do you get the alcohol that you drink?’ 65% of the youth surveyed said that they got the alcohol they drink from family and friends, meaning they got it from their parents, their friends’ parents, older siblings or family members or older friends, with or without permission,” said Beer. Based on the survey data stating that 65% of youth who drink obtain alcohol from their family and friends, The Century Council created a campaign that highlights the point-of-access to alcohol by underage youth. The campaign encourages parents to play a more active role in keeping alcohol out of the hands of our nation’s youth. The key component to the campaign is a 30-second Public Service Announcement (PSA) available in English and Spanish, buttons and informational bilingual tip cards that provide tips for parents on how to talk with their kids about alcohol that will be distributed at the point-of-purchase. Sandra Watts added, “Underage drinking is against the law in Kentucky. Period. The Kentucky Department of Alcoholic Beverage Control is proud to participate in today’s event. Underage drinking is a community problem. Working together, we can keep our children safe and alcohol-free.” “While it is certainly important to discourage underage sales, kids get alcohol from other sources,” said Officer John Carmichael from the Lexington Division of Police. “Last year in Kentucky, 61 youths under age 18 were arrested for driving under the influence, 190 were arrested for liquor law violations, and 176 were arrested for drunkenness,” he said. “We are on the front lines of the battle against underage drinking every day. Elected officials, community groups, wholesalers, retailers, and most important, parents — all of us - need to work together to stop underage drinking in Kentucky,” said Leasor. “We urge parents to talk to their teens early and often about underage drinking because we know that parents play a pivotal role in the success of this initiative. Together, we can save lives,” said Meyer. The Century Council will distribute the public service announcements to television stations that serve Lexington and has launched the campaign in 56 other markets nationwide. The campaign will continue to be rolled out in cities across the country through 2005. Since The Council’s inception in 1991, approximately 10 million pieces of point of sale items have been distributed free of charge to retailers and wholesalers nationwide. In fact, The Council’s point of sale materials have been distributed in all 50 states. For more information about the program, log onto The Council’s Web site at www.centurycouncil.org. Launched in 1991, The Century Council is funded by America's leading distillers. The Council's mission is to promote responsible decision-making regarding beverage alcohol and discourage all forms of irresponsible consumption through education, communications, research, law enforcement and other programs. For more information on the Council, log onto www.centurycouncil.org.
The Century Council
The Century Council