WASHINGTON, DC - Missouri Attorney General Chris Koster has been recognized by The Century Council, a national not-for-profit organization funded by distillers, for his outstanding commitment to fighting drunk driving and underage drinking. Attorney General Koster was one of nine Attorneys General to be honored for his ongoing dedication.
According to the National Highway Traffic Safety Administration, there were 11,773 alcohol-impaired traffic fatalities in 2008, with 5,174 of them being persons between the ages of 12 and 20. Of these alcohol-impaired traffic fatalities, 310 alone were in Missouri. Understanding the scope of this national epidemic, this year’s award recipients joined The Century Council to help educate youth and their parents about responsible decision-making concerning beverage alcohol.
In September 2009, Attorney General Koster hosted The Century Council’s Brandon Tells His Story program which features Brandon Silveria, a young man who was involved in an alcohol-related crash at age 17 just before his high school prom. Brandon and his father Tony spoke to students about the importance of “making the right choice” about alcohol, and that if students are under the age of 21, the only responsible decision is not to drink.
Additionally, in 2010 Attorney General Koster filmed a public service announcement (PSA) with five-time Olympic athlete and swimmer, Dara Torres, to encourage youth to live a healthy and active lifestyle and remain alcohol-free. The PSA coincided with The Century Council’s Ask, Listen, Learn: Kids and Alcohol Don’t Mix initiative, which incorporates an interactive activity that encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.” The website also provides parents with information and strategies to help jumpstart the conversation about the dangers of underage drinking.
The Century Council is a not-for-profit organization funded by distillers including: Bacardi U.S.A., Inc.; Beam Global Spirits & Wine, Inc., Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; Pernod Ricard USA and Sidney Frank Importing Co., Inc. Through legislation, education, and public awareness campaigns, The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol.
The Century Council