Nashua, NH — A recent survey commissioned by The Century Council, a national not-for-profit organization funded by America’s leading distilled spirits producers, revealed that nearly half of all mothers think underage drinking is acceptable under some circumstances. The survey found that mothers of teenage daughters underestimate the occurrence of underage drinking among their own daughters and misjudge the seriousness of the issue.
To address this gap in knowledge of the prevalence of underage
drinking in New Hampshire, Attorney General Kelly Ayotte; Beth Kreick,
Student Activities Director, Nashua High School-North; and Shannon
Adams of The Century Council, an organization dedicated to fighting
drunk driving and underage drinking and funded by distillers; partnered
to launch Girl Talk: Choices and Consequences of Underage Drinking at
Nashua High School-North.
Significant survey findings include the following:
Mothers significantly underestimate daughter’s experience with alcohol.
- 16% of 13-15 year old girls say they drink with friends, only 5% of their mothers think their daughters are drinking;
- 30% of 16-18 year old girls say they drink with friends, only 9% of their mothers think their daughters are drinking;
- 51% of 19-21 year old girls say they drink with friends and only 32% of their mothers think their daughters are drinking.
- Nearly half (49%) of mothers of teenage girls say it is okay for their daughters to drink;
- 38% of mothers say it is okay for their daughters to drink on special occasions;
- 21% of mothers say it is okay to drink under parental supervision at home;
- 20% of mothers say drinking alcohol is a natural part of growing up.
“These data show that mothers start out viewing underage alcohol consumption as a serious problem, yet as their daughters grow older mothers switch their message from “don’t do it” to “be safe”; this illustrates a disturbing misperception among moms about the seriousness of problems associated with alcohol consumption by their teenage daughters,” said Attorney General Ayotte. “Our goal is to encourage moms to have conversations with their teenage daughters about the negative effects and dangers of underage drinking.”
71% of Girls Think Health Consequences SeriousWhen asked how serious they thought health risks were for teens that drink, 71% of the girls polled stated that they believe the health risks associated with drinking are serious. Putting a finer point on their concerns, the research also uncovered “the five strongest health-consequences that would keep teens from drinking alcohol” according to survey responses of teenage girls ages 13-18. Among the health consequences they identified are the following:
| Alcohol poisoning/overdose | 64% |
| Rape | 63% |
| Sexually transmitted diseases (STDs)/HIV-AIDS | 52% |
| Unsafe/unplanned sex | 52% |
| Harm to mental development | 39% |
| Hangover | 37% |
| Pregnancy | 45% |
| Suicide | 35% |
| Harm to physical development | 27% |
| Vomiting | 28% |
| Weight gain or weight loss | 28% |
Girl Talk: Choices and Consequences of Underage
Drinking
In the face of these data, The Century Council created Girl
Talk: Choices and Consequences of Underage Drinking to
improve dialogue among mothers and daughters. Developed in
partnership with the Society for Women’s Health Research and the
National Alcohol Beverage Control Association, Girl Talk
will help mothers initiate and sustain conversations about
alcohol.
Girl Talk utilizes the data gleaned from the survey
including those health consequences of most concern to the girls.
Girl Talk also highlights the daughters’ advice to their
moms regarding talking about underage drinking. Girls
participating in the survey responded that:
- Moms must be approachable, able to keep an open mind and must not lecture or overreact — ”just because I am asking about alcohol does not mean I am drinking alcohol.”
- Moms: Keep the conversation real and personal by telling about your own personal and real-life experiences, choices and consequences, and if you don’t want to talk about yourself, share the experiences of people you know.
- Be my parent, not my friend. Share your values and set the rules and discuss the social risks of underage drinking beyond just drunk driving.
- Websites, www.girlsanddrinking.org for mothers and www.grltlk.org for daughters, with additional information on how to have the underage drinking conversation and links to additional national and local resources related to underage drinking.
- Booklets for mothers, detailing how to begin the conversation, sustain the conversation and have an impact as well as information explaining the facts about alcohol, and addressing issues such as peer pressure and creative ways to say “no” to alcohol.
In partnership with Attorney General Ayotte, The Century Council will distribute radio and television public service announcements featuring the Attorney General to all media outlets serving New Hampshire.
Additionally, the US Women’s National Soccer Team Players Association has partnered with The Century Council on this initiative. The National Soccer Team Players Association will endorse Girl Talk through personal appearances at functions and schools, in print and online media, public service announcements and other integrated marketing initiatives. Through its official fan club alone, The Ponytail Posse, the US Women’s National Soccer Team Players Association has the potential to reach millions of girls around the world.
“Girls need to be informed of the toll that underage drinking can take not only on their health but also on their grades and reputations. I want all of the young girls in New Hampshire to know that underage drinking is wrong and it’s something they need to discuss with their mothers,” said Shannon Adams of The Century Council.
About the Surveys
The Century Council commissioned Teenage Research Unlimited (TRU)
to conduct a comprehensive research project to better understand
the dynamics of underage drinking among mothers and daughters.
TRU fielded a study April 2005 among a national on-line sample -
a total of 875 respondents (496 daughters and 379 mothers, 322 of
the matching) completed the questionnaire. Quotas were set to
ensure that a representative number of daughters (and mothers)
from each of the following age segments completed the survey:
13-15 year olds, 16-18 year olds, and 19-20 years olds. The
mother-daughter results presented here reflect the matched mother
and daughter data collected. TRU conducted an additional
self-administered online omnibus survey, OmnibuzzTM, among 802 13
to 18 year olds in August 2005. The data were weighted for key
demographic variables (gender, age, ethnicity, parent education,
region and community-type of place of school) to reflect the
national population. The margin of error for both survey samples
at the 95 percent confidence level is + 3 percentage points. That
is, if this survey were to be replicated 100 times, in 95
instances the results would be within three percentage points of
the data reported here.
The Society for Women’s Health Research
The Society for Women’s Health Research is the nation’s only
non-profit organization whose mission is to improve the health of
all women through research, education and advocacy. Founded in
1990, the Society brought to national attention the need for the
appropriate inclusion of women in major medical research studies
and the need for more information about conditions affecting
women disproportionately, predominately, or differently than men.
The Society advocates increased funding for research on women’s
health; encourages the study of sex differences that may affect
the prevention, diagnosis and treatment of disease; promotes the
inclusion of women in medical research studies; and informs
women, providers, policy makers and media about contemporary
women’s health issues. Visit the Society’s website at
www.womenshealthresearch.org for more information.
US Women’s National Soccer Team Players
Association
The US Women's National Soccer Team Players Association was
created after the 1999 FIFA Women's World Cup to represent all
the players that comprise the US Women's National Soccer Team,
and give the US Soccer Federation the assurance that the new
Uniform Player Agreement and Collective Bargaining Agreement
would govern its relationship with the players through the 2004
Olympics. The Association has primarily functioned as a
representation and negotiating body, and is now making greater
efforts to promote its constituent players. More information can
be found at:
www.unitedsoccerathletes.com and www.ponytailposse.com.
National Alcohol Beverage Control Association
(NABCA)
It is the mission of the National Alcohol Beverage Control
Association (NABCA) to support and benefit alcohol control
systems by providing research, fostering relationships, and
managing resources to address policy for the responsible sale and
consumption of alcohol beverages. Established in 1937, NABCA is
the national association representing the Control States - those
political jurisdictions that directly control the distribution
and sale of beverage alcohol within their borders.
Headquartered in the Washington, DC area, NABCA serves its
members as an information clearinghouse and as liaison to
federal, state and local governments, research and advocacy
groups, the alcohol beverage industry, and other organizations
impacting alcohol policy.
