Apr
02
2009
April has been designated Alcohol Awareness Month and The Century Council recognizes this as an opportunity to do more to educate Americans about making responsible decisions regarding beverage alcohol year round. It is illegal to consume alcohol under the age of 21. Adults over 21 who choose to drink should do so responsibly and in moderation.
Based on the philosophy that collective action can have a greater impact than individual efforts, The Century Council has teamed up with state Attorneys General, high schools and middle schools, mentoring programs, and elected officials across the country to help inform parents, youth, and drivers about the dangers of drunk driving and underage drinking.
Ask, Listen, Learn: Kids and Alcohol Don’t Mix
Despite what they may think, parents wield enormous influence over a youth’s decision to drink – or not to drink – alcohol. Ask, Listen, Learn: Kids and Alcohol Don’t Mix, developed by The Century Council in partnership with Nickelodeon, recognizes that the key to stopping underage drinking is communication early and often between parents and youth. During Alcohol Awareness Month, and throughout the year, The Century Council will host Ask, Listen, Learn events in middle schools across the country.
The Century Council recently recorded television and radio public service announcements (PSA) with 25 state Attorneys General and Olympic gold-medalist Misty May-Treanor for Ask, Listen, Learn: Kids and Alcohol Don’t Mix. These PSAs will air throughout the month of April and beyond.
Girl Talk
The Century Council is also proud to announce a new partnership with Girl Talk, a peer-to-peer mentoring program that offers positive weekly meetings and community service projects. The Century Council and Girl Talk will work together to promote leadership and good decision making among our nation’s girls. During Alcohol Awareness Month, Girl Talk chapters across the country will highlight their newest lesson, developed in cooperation with The Century Council, Choices and Consequences of Underage Drinking.
Take Our Daughters and Sons to Work Day
April 23, 2009 marks national Take Our Daughters and Sons to Work Day and The Century Council and PE4Life will be hosting an event in the Capitol Visitors Center on Capitol Hill to promote healthy lifestyles and family communication. Olympic gold-medalist Misty May-Treanor and Washington Wizards’ Antawn Jamison will speak to kids about the importance of leading healthy and active lifestyles which includes saying ‘no’ to underage drinking.
Brandon Tells His Story
Brandon Tells His Story features Brandon Silveria, a permanently disabled young man who crashed his car after drinking at age 17. Brandon and his father, Tony, will visit more than a dozen high schools throughout Alcohol Awareness Month to educate students about the dangers and consequences of drunk driving and underage drinking.
Join the Community
For nearly 20 years, The Century Council has developed and distributed educational resources to assist parents, youth, and communities nationwide in their fight against underage drinking. The Century Council created an online database as a resource for all those who are interested in either finding or sharing creative ways to fight underage drinking. The Century Council encourages communities and organizations to visit “Join the Community” on The Century Council’s homepage to find a program or share a description of their own ongoing community effort.
With Prom and graduation season right on its heels, Alcohol Awareness Month is a great reminder for everyone to make responsible decisions regarding alcohol throughout the year.
The Century Council
Launched in 1991, The Century Council is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. For more information about The Century Council or its initiatives, please visit www.centurycouncil.org.
Based on the philosophy that collective action can have a greater impact than individual efforts, The Century Council has teamed up with state Attorneys General, high schools and middle schools, mentoring programs, and elected officials across the country to help inform parents, youth, and drivers about the dangers of drunk driving and underage drinking.
Ask, Listen, Learn: Kids and Alcohol Don’t Mix
Despite what they may think, parents wield enormous influence over a youth’s decision to drink – or not to drink – alcohol. Ask, Listen, Learn: Kids and Alcohol Don’t Mix, developed by The Century Council in partnership with Nickelodeon, recognizes that the key to stopping underage drinking is communication early and often between parents and youth. During Alcohol Awareness Month, and throughout the year, The Century Council will host Ask, Listen, Learn events in middle schools across the country.
The Century Council recently recorded television and radio public service announcements (PSA) with 25 state Attorneys General and Olympic gold-medalist Misty May-Treanor for Ask, Listen, Learn: Kids and Alcohol Don’t Mix. These PSAs will air throughout the month of April and beyond.
Girl Talk
The Century Council is also proud to announce a new partnership with Girl Talk, a peer-to-peer mentoring program that offers positive weekly meetings and community service projects. The Century Council and Girl Talk will work together to promote leadership and good decision making among our nation’s girls. During Alcohol Awareness Month, Girl Talk chapters across the country will highlight their newest lesson, developed in cooperation with The Century Council, Choices and Consequences of Underage Drinking.
Take Our Daughters and Sons to Work Day
April 23, 2009 marks national Take Our Daughters and Sons to Work Day and The Century Council and PE4Life will be hosting an event in the Capitol Visitors Center on Capitol Hill to promote healthy lifestyles and family communication. Olympic gold-medalist Misty May-Treanor and Washington Wizards’ Antawn Jamison will speak to kids about the importance of leading healthy and active lifestyles which includes saying ‘no’ to underage drinking.
Brandon Tells His Story
Brandon Tells His Story features Brandon Silveria, a permanently disabled young man who crashed his car after drinking at age 17. Brandon and his father, Tony, will visit more than a dozen high schools throughout Alcohol Awareness Month to educate students about the dangers and consequences of drunk driving and underage drinking.
Join the Community
For nearly 20 years, The Century Council has developed and distributed educational resources to assist parents, youth, and communities nationwide in their fight against underage drinking. The Century Council created an online database as a resource for all those who are interested in either finding or sharing creative ways to fight underage drinking. The Century Council encourages communities and organizations to visit “Join the Community” on The Century Council’s homepage to find a program or share a description of their own ongoing community effort.
With Prom and graduation season right on its heels, Alcohol Awareness Month is a great reminder for everyone to make responsible decisions regarding alcohol throughout the year.
The Century Council
Launched in 1991, The Century Council is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. For more information about The Century Council or its initiatives, please visit www.centurycouncil.org.
Contact:
Erica L. Moulton
202-637-0077





