Miami, FL— Congresswoman Ileana Ros-Lehtinen joined The Century Council to bring Ask, Listen, Learn: Kids and Alcohol Don’t Mix to the Hank Kline Boys and Girls Club today. In partnership with PE4Life, The Century Council has created an interactive activity that builds on the existing Ask, Listen, Learn program and encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.” The new initiative is based on recent research by Harvard Medical School’s Dr. John Ratey, showing that for your brain to function at its peak; your body needs to move. The interactive activity, as well as supporting website for kids, encourages youths to live a healthy lifestyle. The website also provides parents with information and strategies to help jumpstart the conversation about the dangers of underage drinking.
In Miami, Congresswoman Ros-Lehtinen was joined by Susan Molinari of The Century Council, and Frank Saavedra, from the Boys & Girls Clubs of Miami-Dade. “Ask, Listen Learn’s new fitness component is a great way to increase awareness of the negative consequences of underage drinking while highlighting the positive outcomes of making healthy choices,” Congresswoman Ros-Lehtinen said. “I’m happy to be here today to share the message with kids of the greater Miami area to, “Decir ‘SI’ a un estilo de vida saludable y ‘NO’ al uso de alcohol.”
“According to the National Survey on Drug Use and Health, more than 17% of 12 to 14 year olds report they have consumed alcohol in the past month. Our Ask, Listen, Learn program has the potential to further reduce these numbers, as 80% of 12-14 year olds believe alcohol education has made a difference in the decision they have made regarding alcohol,” said Susan Molinari.
“Ask, Listen, Learn’s fresh approach encourages kids in the direction of a healthy lifestyle and away from underage drinking. It’s a phenomenal new approach in deterring kids from drinking alcohol underage,” said Frank Saavedra. “The website provides a place for peers to follow SuperStars who positively point kids in the direction of a healthy lifestyle which does not involve underage drinking.”
At asklistenlearn.com kids may sign up to become “A.L.L. Stars.” A.L.L. Stars are students involved in athletics, academics, and/or their community who pledge to make healthy choices. A.L.L. Stars are encouraged to explore asklistenlearn.com which features healthy role models, downloadable activities and educational games to play online. Soon one lucky A.L.L. Star will have the opportunity to appear in an advertorial in Sport Illustrated for Kids.
Ask, Listen, Learn has already reached millions of parents, kids, and teachers around the country. In 2010, the new Ask, Listen, Learn initiative includes:
- Asklistenlearn.com, is a website for kids and parents with information on the dangers of underage drinking including monthly polls, information, interactive games, and videos, as well as more information on how to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.” The website also contains valuable content for parents on how to start the conversation about the dangers of underage drinking.
- As a public service associated with SIKIDS.com, Ask, Listen, Learn will utilize role models such as Speed Skater Apolo Anton Ohno and professional swimmer Dara Torres as ‘SuperStars.’ Ask, Listen, Learn SuperStars will write letters to SI KIDS readers both online and in print. A.L.L. Stars will be encouraged to read Questions and Answers from SuperStars to learn how elite athletes dealt with peer pressure as they were growing up. SuperStars will encourage kids to make responsible decisions and live a healthy lifestyle. This positive messaging will appear in various print and online advertorials as well as interactive games over the course of 2010.
- ALL will have a supplement in Time For Kids where teachers may find information about ALL and how to incorporate the program into their lesson plans, kids can tear out posters, and can play educational games to learn about living a healthy lifestyle and saying no to underage drinking.
- A parent’s booklet, detailing how to begin the conversation, sustain the conversation and make an impact on kids. It presents effective questions, data, conversation starters and answers to typical objections kids raise. Download pdf.
- A kid’s booklet, with interactive games, trivia cards with questions and answers explaining the facts about alcohol, addressing issues including how to avoid peer pressure, and creative ways to say no. It also includes an Action Against Alcohol Agreement that both kids and parents can sign. Download pdf.
- To reach families in the Hispanic community, The Century Council also provides Pregunte. Eschuche. Aprenda. ¡Los niños y el alcohol no mezclan!
The Century Council
Launched in 1991, The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. The Century Council is funded by: Bacardi U.S.A., Inc., Beam Global Spirits & Wine, Inc., Brown-Forman, Constellation Brands, Inc., Diageo, Hood River Distillers, Inc., Pernod Ricard USA, and Sidney Frank Importing Co., Inc., For more information about Ask, Listen, Learn™ or The Century Council, or to order a copy of the program free-of-charge, please visit www.centurycouncil.org and www.asklistenlearn.com.
The PE4Life model emphasizes lifetime individual fitness education; an approach that meets the needs of all school children empowering them with the education, experiences and inspiration to lead a healthy lifestyle. PE4Life has trained nearly 1,500 educators representing more than 2,300 schools in 35 states, reaching more than 1.7 million kids. Sport Illustrated for Kids Sports Illustrated for Kids aims to create a fun, safe, environment for kids, filled with some of the best news, games, and interactive features on the internet. Emphasis is placed on kids leading a healthy lifestyle and also to provide a venue for kids to follow positive role models
The Century Council