BOSTON, MA—The Century Council, a national not-for-profit funded by distillers and dedicated to eliminating drunk driving and underage drinking, attended the New Balance Indoor Grand Prix to encourage kids to say “YES!” to a healthy lifestyle and “NO!” to underage drinking. The attendance of The Century Council and its Ask, Listen, Learn: Kids and Alcohol Don’t Mix program at the New Balance Indoor Grand Prix is the latest stop in its effort to reach youth across the country.
The New Balance Indoor Grand Prix hosted Ask Listen, Learn inside the Reggie Lewis Track and Athletic Center to increase exposure to the city’s youth in an effort to promote healthy lifestyles and prevent underage drinking. The Ask, Listen, Learn program included information for parents on ways to discuss the dangers of underage drinking. For kids, Ask, Listen, Learn offered a fun and interactive, physical fitness game to play. Kids customized their on-screen character and chose from four, multi-level activities which challenged them to answer questions on how alcohol affects their body, the basics of good nutrition, and the impact of making healthy decisions.
“Teaching the youth of America about the perils of underage drinking and the importance of a healthy lifestyle is incredibly important,” said Ralph Blackman, President and CEO of The Century Council. “Teaming up with The New Balance Indoor Grand Prix allows The Century Council to encourage Boston area youth to say “YES!” to a healthy lifestyle and “NO!” to underage drinking. The athletes that participate in track and field clearly understand how essential saying ‘YES!’ to a healthy lifestyle is to their own success. By attending this event, we are able to reach a broader and more targeted audience to encourage kids to follow in an athlete’s footsteps of success,” added Blackman.
Ask, Listen, Learn
Ask, Listen, Learn was developed by The Century Council in 2003 alongside a team of educators and psychologists specializing in middle school-aged students to educate parents and kids about the dangers of underage drinking. In partnership with PE4life, The Century Council created an interactive, physical fitness activity (“game”) that builds on the existing Ask, Listen, Learn program. The activity is based on recent research by Harvard Medical School’s Dr. John Ratey showing that for a person’s brain to function at its peak, the body needs to move. The “game” teaches kids about the health consequences of underage drinking and encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.”
Also online, Ask, Listen, Learn’s website, www.asklistenlearn.com, encourages kids to pledge to make healthy choices. The website features “SuperStars” including Apolo Anton Ohno who send positive messages to kids about staying fit and healthy and explains why elite athletes say “no” to underage drinking. The website also provides parents with information and strategies to help jumpstart the conversation about the dangers of underage drinking.
The Century Council
Launched in 1991, The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. The Century Council is funded by: Bacardi U.S.A., Inc., Beam Global Spirits & Wine, Inc., Brown-Forman, Constellation Brands, Inc., Diageo, Hood River Distillers, Inc., Pernod Ricard USA, and Sidney Frank Importing Co., Inc. For more information about Ask, Listen, Learn or The Century Council, please visit www.centurycouncil.org and www.asklistenlearn.com.
Darron Moffatt, The Century Council
MoffattD@centurycouncil.org or (202) 637-0077