Framingham, MA — Wine and Spirits Wholesalers of Massachusetts, The Century Council and Framingham State College today announced the use of a dynamic new interactive CD-ROM program designed to help college students stop the misuse of alcohol on campus, Alcohol 101 Plus™. Developed by The Century Council, a national not-for-profit organization funded by America’s leading distillers, Alcohol 101 Plus™ is available free-of-charge and over 2,000 colleges and universities across the country have requested the program to-date. Set on a “virtual campus,” Alcohol 101 Plus™ specifically targets at-risk populations of the student body: Freshmen, Greeks, student-athletes, and judicial policy offenders. Through interactive video scenarios users have an opportunity to make “virtual” decisions for “virtual” characters. For example, users can visit a first-year dorm and choose whether or not the freshman character takes a drink, or visit the off-campus bar and decide whether the basketball star should take a drink, days before “the big game.” When the wrong decision is chosen on the virtual campus, students are presented with the consequences of their bad decision. “Framingham State College is proud to be a leader in the promotion of alcohol education on campus,” said Susanne H. Conley, Dean of Academic and Student Services. “Our decision to provide every incoming first year student with the Alcohol 101 Plus CD is a measure of our commitment to a healthful and safe learning environment for all students.” Robert Buckley, WSWM President added, “On behalf of the beverage alcohol industry in Massachusetts, the Wine and Spirit Wholesalers of Massachusetts is committed to fighting underage drinking. We take our community responsibility extremely seriously. We are proud to do our part to support programs to fight underage drinking and we are proud to stand alongside our community leaders and school officials to launch programs to keep Massachusetts’ teens safe and alcohol-free.” Representing an over million dollars investment, the creation of Alcohol 101 Plus™ brought about the broadest alcohol industry-government partnership designed to prevent the misuse of alcohol on college campuses including the U.S. Department of Education; National Institute on Alcohol Abuse and Alcoholism, and U.S. Department of Health and Human Services. Additionally, more than 50 on-campus practitioners, student focus groups, as well as representatives from; National Collegiate Athletic Association (NCAA); and The BACCHUS and GAMMA Peer Education Network. “Nationwide, among college students under the age of 21, 83 percent report using alcohol within the past year and 69 percent report using alcohol within the last 30 days,” said Susan Molinari of The Century Council. “We must continue to fight underage drinking and the misuse of alcohol to keep our students safe and alcohol-free. The entire campus community must become involved in this important fight.” Alcohol 101 Plus™ is user friendly, entertaining and informative. In addition to video scenarios and “pop-up” messages, the CD includes an interactive game developed by SONY, b4udrink, which tests a user’s knowledge about how alcohol affects the body, friends and school, sex, and the truths and consequences of college drinking. The CD-ROM also includes a “Virtual Bar,” where a user can “virtually” drink and obtain personalized information on the impact of alcohol on their individual blood alcohol concentration and a “Virtual Brain,” which conveys information about the physical and mental affects of alcohol. Students perceive that their peers are drinking more than they actually are. On average, a majority (63 percent) of college students think their peers on campus use alcohol three or more times a week. Yet, by comparison, only 24% report they have used alcohol three or more times within the past year. Cutting edge education tools, like Alcohol 101 Plus™, can help coaches, teachers, and administrators help prevent underage drinking among college students. The Century Council’s mission is to promote responsible decision-making regarding drinking or non-drinking of beverage alcohol and to discourage all forms of irresponsible consumption through education, communications, research, law enforcement, and other programs. Recognizing over thirteen years of progress, America’s leading distillers, Allied Domecq Spirits & Wine North America, Bacardi U.S.A., Inc., Brown-Forman, Constellation Brands, Inc., Cruzan, Ltd., DIAGEO, Future Brands LLC, Hood River Distillers, Inc., Pernod Ricard USA, and Sidney Frank Importing Co. Inc., have promoted The Council’s mission by investing over $130 million in its programs to fight drunk driving and underage drinking. For more information about Alcohol 101 Plus™ or The Century Council, or to order a copy of the program free-of-charge, please visit www.alcohol101plus.org or www.centurycouncil.org. Launched in 1991, The Century Council is funded by America's leading distillers. The Council's mission is to promote responsible decision-making regarding beverage alcohol and discourage all forms of irresponsible consumption through education, communications, research, law enforcement and other programs. For more information on the Council, log onto www.centurycouncil.org.
The Century Council
The Century Council