BEVERLY HILLS, CA—Bryan Clay, Olympic gold medalist in the Decathlon from the 2008 Olympic Games, has partnered with The Century Council and its Ask, Listen, Learn: Kids and Alcohol Don’t Mix program. Today in Beverly Hills, Clay, in conjunction with his charitable foundation, The Bryan Clay Foundation, kicked off a partnership with The Century Council that will include visits to schools across the country to encourage kids to say “YES” to a healthy lifestyle and “NO” to underage drinking. The Bryan Clay Foundation, established by the Olympic gold medalist and 2005 World Champion, focuses on motivating and empowering the nation’s youth with the opportunities, self-discipline, and the practical tools necessary to maximize their potential.
“I learned at a young age that a healthy lifestyle is essential to achieving success as an Olympic athlete and as a person. I am proud to be a father and believe I have a role to play and have a strong message to deliver to our nation’s youth,” said Clay.
Ralph Blackman, President and CEO of The Century Council added, “Parents wield the most influence over a teen’s decision to drink, or not to drink, alcohol. By working with an elite role model like Bryan Clay, we’re encouraging parents to talk to their kids about Bryan’s incredible drive, focus and achievements as well as the importance of living a healthy lifestyle and the dangers of underage drinking.”
Ask, Listen, Learn was developed by The Century Council in 2003 alongside a team of educators and psychologists specializing in middle school-aged students to educate parents and kids about the dangers of underage drinking. The Century Council, in partnership with PE4Life, created an interactive game that built on the preexisting Ask, Listen, Learn program. The game is based on research by Harvard Medical School’s Dr. John Ratey showing that for a person’s brain to function at its peak, the body needs to move.
Clay will demonstrate the game at school and community-based organizations. According to a study conducted by Knowledge Networks on behalf of NBC Universal, 88% of parents say the Olympics is a great way to encourage children to adopt healthy behaviors such as exercising and eating right. Acting as a positive role model, Clay will hold question and answer sessions with kids at each event.
Also online, Ask, Listen, Learn’s website, www.asklistenlearn.com, encourages kids to pledge to make healthy choices. The website features “SuperStars” who send positive messages to kids about staying fit and healthy and explains why elite athletes say “no” to underage drinking. The website also provides parents with information and strategies to help jumpstart the conversation about the dangers of underage drinking.
The Century Council
The Century Council, which has been at the front of the fight against drunk driving and underage drinking since its inception 20 years ago, is a national not-for-profit organization dedicated to fighting drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam Global Spirits & Wine, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; Pernod Ricard USA; and Sidney Frank Importing Co., Inc. Headquartered in Arlington, Virginia, The Century Council is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. The Century Council develops and implements innovative programs and public awareness campaigns and promotes action through strategic partnerships. Established in 1991, The Century Council’s initiatives are highlighted on its website at www.centurycouncil.org.
The Bryan Clay Foundation
The mission of the Bryan Clay Foundation is to mentor youth as they mature in their gifts and talents- to help motivate and empower them with the opportunities, self-discipline, and the practical tools necessary to maximize their potential. Through our programs, we hope to enrich the human spirit by encouraging the development of character and the pursuit of physical, emotional, social, and spiritual (or purposeful) well-being.