LOS ANGELES, CA—Bryan Clay, Olympic gold medalist in the Decathlon from the 2008 Games, joined The Century Council and its Ask, Listen, Learn: Kids and Alcohol Don’t Mix program in Los Angeles today. Clay and The Century Council, in conjunction with his charitable foundation, The Bryan Clay Foundation, visits schools across the country to encourage kids to say “YES” to a healthy lifestyle and “NO” to underage drinking.
“I learned at a young age that a healthy lifestyle is essential to achieving success as an Olympic athlete and as a person. I am proud to be a father and believe I have a role to play and have a strong message to deliver to our nation’s youth,” said Clay.
Dana Fudurich of The Century Council added, “According to the National Survey on Drug Use and Health, nearly 16% of 12 to 14 year olds report they have consumed alcohol in the past month. Our Ask, Listen, Learn program and our athlete Superstars like Bryan Clay has the potential to further reduce these numbers, as half (49%) of 12-14 year olds believe alcohol education has made a difference in the decision they have made regarding alcohol.”
“We are thrilled The Century Council was able to bring their Ask, Listen, Learn program to Emmerson Middle School School. Talking about the dangers of underage drinking with our youth is incredibly important and I have a feeling after today’s event our students will be asking to play the interactive activity a lot. I believe the more enthusiasm we can build around this important issue – saying ‘no’ to underage drinking – the smarter choices our students will make,” said Assistant Principal Yvonne Jones.
Developed over six years ago, Ask, Listen, Learn has already reached millions of parents, kids, and teachers around the country and is the most widely distributed program of its kind. Ask, Listen, Learn’s initiatives include:
Asklistenlearn.com encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking” by offering kids interactive and educational games and videos.
- So far over 700,000 kids have taken the pledge to become a member of the team and join the ranks at www.asklistenlearn.com.
- Ask, Listen, Learn leverages ambassadors such as Speedskater Apolo Anton Ohno, professional track stars Tyson Gay and Bryan Clay, and Olympic and Paralympic swimmers Rebecca Soni and Mallory Weggemann as “SuperStars.” Ask, Listen, Learn Team members will be encouraged to read Questions and Answers from SuperStars to learn how elite athletes dealt with peer pressure as they were growing up. SuperStars will encourage kids to make responsible decisions and live a healthy lifestyle.
Also online, Ask, Listen, Learn’s website, www.asklistenlearn.com, encourages kids to pledge to make healthy choices. The website features “SuperStars” who send positive messages to kids about staying fit and healthy and explains why elite athletes say “no” to underage drinking. The website also provides parents with information and strategies to help jumpstart the conversation about the dangers of underage drinking.
About The Century Council
The Century Council, is a national not-for-profit leader in the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA. Headquartered in Arlington, Virginia, The Century Council promotes responsible decision making regarding beverage alcohol and develops and implements innovative programs and public awareness campaigns which ignite action through strategic partnerships. Established in 1991, The Century Council’s initiatives are highlighted on its website at www.centurycouncil.org and www.asklistenlearn.org.
MoffattD@centurycouncil.org or (202) 637-0077