Branchburg, NJ — Today, Attorney General Jeffrey Chiesa partnered with The Century Council’s Ask, Listen, Learn: Kids and Alcohol Don’t Mix program to motivate 640 students grades sixth through eighth at Branchburg Central Middle School to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.”
“Being a dad of two middle school kids myself I know I know the importance of having conversations around making healthy choices and saying no to alcohol,” said Attorney General Chiesa. “I’m proud to be here with Ask, Listen, Learn to share this message during Alcohol Awareness Month and encourage kids and parents to talk together about underage drinking.”
Attorney General Chiesa cheered on students as they eagerly competed for high scores in the running competition on Ask, Listen, Learn’s interactive game. The game enables youth to learn about the negative consequences of underage drinking and the benefits of making healthy decisions while they exercise. The premise is based on research by Harvard Medical School’s Dr. John Ratey, showing that for a person’s brain to function at its peak, the body needs to move. The multimedia program includes the game and print materials, with the website presenting a pledge to live a healthy lifestyle, online games and pages featuring Ask, Listen, Learn Superstars.
Branchburg Central Middle School Principal Matthew Barbosa commended The Century Council’s efforts to reach his students on this key issue. “We are thrilled Ask, Listen, Learn came to Branchburg today. The program is giving our students an opportunity to get up, be active, and also learn about making healthy choices including saying no to underage drinking. Our hope is that students continue this conversation at home with their parents tonight.”
“The availability of alcohol to underage youth has declined for more than a decade, yet 11 percent of 8th graders report they have consumed alcohol in the past month,” said Ralph Blackman, President and CEO of The Century Council. “During Alcohol Awareness Month we are working to start 1 million conversations surrounding underage drinking and drunk driving, we are excited to start the conversation with so many middle school students today!”
About Ask, Listen, Learn
Ask, Listen, Learn is the most widely distributed alcohol education program of its kind. Ask, Listen, Learn’s initiatives include Asklistenlearn.com, a website that encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking” by offering kids interactive and educational games and videos. On the site kids can read about positive role models and take a pledge to make healthy choices. Parents and educators are also encouraged to visit the site for tips on how to facilitate these conversations and read interviews with gymnast Aly Raisman’s parents on how they talked to their kids about underage drinking. Ask, Listen, Learn is also on Facebook, Twitter and Pinterest constantly promoting a healthy lifestyle message.
About The Century Council
The Century Council is a national not-for-profit leader in the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA. Headquartered in Arlington, Virginia, The Century Council promotes responsible decision making regarding beverage alcohol and develops and implements innovative programs and public awareness campaigns which ignite action through strategic partnerships. Established in 1991, their initiatives are highlighted online at www.centurycouncil.org and www.asklistenlearn.org.