Press Release

Washington, DC — 

The Century Council
announced today that an esteemed panel of judges chose Kylee Darcy's
"What You Don't Know" as the Reel Girls, Real Life grand prize winner.
The Century Council, a national not-for-profit organization dedicated
to fighting drunk driving and underage drinking, conducted a contest
for their program Girl Talk: Choices and Consequences of Underage
Drinking. Girls, ages 15-18, entered the contest by submitting a
concept video for a commercial designed to persuade teen girls not to
drink alcohol. Kylee Darcy's winning concept will be produced and
distributed as The Century Council's first Girl Talk national
commercial. Darcy, from Fairfax, CA, will receive $5,000 and The
Century Council will fly her and a parent or guardian to film the
commercial with the pros.

Additional awards include:
First Runner-Up ($2500)
Kira LaCoss - Hollis, NH

Finalist ($500)
Kerri Kehl - Tucson, Arizona
Dorene Ahmad - Brooklyn, New York
Ralitza Treneva - Skokie, Illinois
Melinda Whitaker - Westlake, Ohio

The contest judges were:
Amy L. Campbell - Vice President, On-Air Promos, MTV: Music Television
Kate Emanuel - Senior Vice President, Non-Profit and Government Affairs, The Ad Council
Katherine O'Hearn - Executive Producer, This Week With George Stephanopoulos
Ildy Modrovich - Former Writer/Producer, CSI: Miami

"The Century Council is thrilled to honor Kylee Darcy's "What You
Don't Know" as the Reel Girls, Real Life grand prize winning
commercial, which serves to give young women a voice in this initiative
to stop underage drinking and promote a healthy lifestyle," said
Century Council Chairman, Susan Molinari. "Darcy's concept, which aims
to highlight the dangerous consequences that her peers might not know
about alcohol, was also chosen as the "Public's Vote" winner by more
than 20,000 online voters. She is to be congratulated on her efforts to
fight underage drinking among teen girls nationwide."

Darcy is a freshman at UC Berkeley where she is a member of PR Club,
PreMed Club and Pi Beta Phi Sorority. A U.S. National silver medalist
and Western U.S. gold medalist in Latin and Ballroom Dance, she
submitted her winning Reel Girls, Real Life entry while attending Sir
Francis Drake High School in San Anselmo, California.

"I'm so excited to have won the Reel Girls, Real Life contest! I
hope that my commercial will inspire teen girls nationwide to talk to
their moms, and each other, about the dangers of underage drinking,"
said Darcy.

The Century Council will professionally produce "What You Don't
Know" over the next few months and plans to release the final
commercial as a public service announcement in time for prom and
graduation season in April 2008.

The Century Council's mission is to promote responsible decision-making
regarding drinking or non-drinking of beverage alcohol and to
discourage all forms of irresponsible consumption through education,
communications, research, law enforcement, and other programs.
Recognizing fifteen years of progress, America's leading distillers
have promoted The Council's mission by investing over $175 million in
its programs to fight drunk driving and underage drinking. For more
information about Girl Talk or The Century Council, please visit www.grltlk.org or www.centurycouncil.org.