Nickelodeon, the only network that puts kids first, is the most-watched television network by kids in the United States and basic cable's number-one network overall. In partnership with Nickelodeon, we launched Ask. Listen. Learn. Kids and Alcohol Don't Mix.™ to provide parents and middle school-aged kids with critical information about the negative consequences of underage drinking.

"Nickelodeon is committed to putting kids first in everything we do, so we're providing our audience with the resources to engage in open and honest conversations with adults. We are excited about our partnership with The Century Council on what we know is a useful program for both parents and their kids." - Mark Updegrove, Vice President Publisher for Nickelodeon Magazine