Since The Century Council's inception, we have been dedicated to developing innovative strategies and providing resources to assist parents, educators, counselors, and other practitioners in their conversations with youth on how to make responsible decisions regarding beverage alcohol and the dangers of underage drinking.

We are a leader in the use of technology applied to alcohol education. Our interactive programs, websites, social networking, text-messaging campaigns and other efforts are examples of our continuous commitment to finding new ways to communicate our message.

Our materials are distributed to individuals, schools, state and local government agencies, community-based organizations, and other organizations nationwide.