Nickelodeon, the only network that puts kids first, is the most-watched television network by kids in the United States and basic cable's number-one network overall. In partnership with Nickelodeon, we launched Ask. Listen. Learn. Kids and Alcohol Don't Mix.™ to provide parents and middle school-aged kids with critical information about the negative consequences of underage drinking.

"Nickelodeon is committed to putting kids first in everything we do, so we're providing our audience with the resources to engage in open and honest conversations with adults. We are excited about our partnership with The Century Council on what we know is a useful program for both parents and their kids." - Mark Updegrove, Vice President Publisher for Nickelodeon Magazine

Julie Foudy, former USA Women's Soccer Team Captain, two-time Olympic Gold Medalist, and two-time World Cup Champion, launched the Julie Foudy Leadership Academy (JFLA) to spread the ideals she embodies. Students learn soccer from some of the best women's players in the world, and they are exposed to a multitude of leadership concepts they can cultivate for life. The JFLA partners with us in implementation of Girl Talk: Choices and Consequences of Underage Drinking™.
Recognizing that female soccer players are role models to many teen girls, our Girl Talk program was the sponsor of the 2007 Induction of the National Soccer Hall of Fame – the year when Mia Hamm and Julie Foudy were inducted.

"This is the perfect partnership because we've been trying to get the message across to young kids to make smart decisions. Underage drinking is a huge problem in this country and a cause for concern amongst parents and adults. I'm proud to be a part of the effort." - Julie Foudy

We support MADD's Campaign to Eliminate Drunk Driving along with the United States Department of Transportation and the National Highway Traffic Safety Administration (NHTSA), the International Association of Chiefs of Police, the Governors Highway Safety Association, the Alliance of Automobile Manufacturers, and the Insurance Institute for Highway Safety.

The Governors Highway Safety Association (GHSA) is the states' voice on highway safety. GHSA provides leadership and representation for the states to improve traffic safety, influence national policy, and enhance program management. GHSA has been our partner since the early nineties. This organization has collaborated with us on several groundbreaking projects in the traffic safety arena as well as the distribution of program materials to their members nationwide.

"Whether it is The Century Council's numerous programs or research on drunk driving and/or underage drinking the Governors Highway Safety Association considers The Century Council to be a valuable partner and resource." - Barbara Harsha, Executive Director, Governors Highway Safety Association.

The National Drug Court Institute (NDCI) supports investigative projects aimed at the development of more effective drug court policies and procedures. The NDCI has assisted us in various research projects as well as the development and implementation of Back on TRAC. The report Stopping Hardcore Drunk Driving: Offenders' Perspective on Deterrence is an example of our collaboration. We provided a grant to fund independent research for the report A Systematic Review of DWI Court Program Evaluations which was published in June 2008.

PE4life is a national nonprofit organization dedicated to wellness through physical activity. Headquartered in Kansas City, Missouri, PE4life is strong in advocacy with a strong implementation program in place. PE4life was founded in January of 2000 and inspires active, healthy living by advancing the development of quality, daily physical education programs for all children. PE4life offers the unique ability to transform the lives of students, teachers, schools, and communities by providing their expertise in the health and wellness field. The Century Council is proud to partner with PE4Life on our Ask, Listen, Learn: Kids and Alcohol Don’t Mix program.