The Ad Council and its research partner Eggstrategy recently completed a comprehensive research project designed to learn more about the students’ perspective on dangerous over consumption of alcohol on campus. “Communication Strategies for College Binge Drinking Prevention: the Student’s Perspective” includes research findings in the following areas:
- motivation for binge drinking, attitudes towards that behavior among those who engage in it
- messaging platforms which may be effective in reaching college binge drinkers
- proper channels for message distribution
It also uses multiple research variables to group survey respondents into several drinker types. The American Council on Education (ACE) is a valued partner in this effort and collaborates in the dissemination of research findings to their membership.