Ask. Listen. Learn.

Kids and Alcohol don't mix.
Ask, Listen, Learn is a highly creative multimedia initiative that encourages parents to have an ongoing dialog about the dangers of alcohol with their kids and provides effective resources to start the conversation.
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Evaluation: Alcohol 101+

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Since 1991 The Century Council has been committed to developing research-based educational programs for middle school through college students, their parents, teachers, and adult caregivers to help eliminate drunk driving and underage drinking.

While each program is developed based on solid research, the programs are also independently evaluated to ensure they are effective in reaching their target audience and successfully achieving their program goals whether that is facilitating meaningful conversations between parents and their middle school-age children about the dangers of underage drinking or increasing the knowledge of adults on state blood alcohol concentration (BAC) levels and how alcohol, gender, and food impact individual BAC.

Rates of alcohol-related traffic fatalities among youth under 21 and underage drinking have decreased over the past 15 years. These statistics and others are positive indicators of the gains being made to reduce and ultimately eliminate drunk driving and underage drinking, and while we cannot claim to be the sole influence in these reductions, our data-driven programs have surely played a significant role.

In 2007 an independent consultant reviewed our initiatives. See below for an overview of the evaluations or click here to download the full report.

CASE STUDIES
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Like its predecessor Alcohol 101, Alcohol 101 Plus™ has a proven track-record of success. A committee of advisors was formed to develop the criteria for the Alcohol 101 Plus™ evaluation, select a vendor, and review the final evaluation report. The National Research Center independently evaluated Alcohol 101 Plus™ during the 2005 and 2006 academic year. A quasi-experimental design methodology was used on four campuses with pre-, post-, and follow-up research to assess the impact of awareness of key issues and effects of the program on different student populations. Additional qualitative research was collected via site visits and campus interviews.

Evaluators determined

  • Alcohol 101 Plus was a success as a teaching tool.
  • Students who used the program showed statistically significant gains in knowledge after program use.
  • Student attitudes regarding an individual’s responsible consumption improved.

We invite you to learn more about how our expert panel developed Alcohol 101 Plus™ and visit the program’s website at www.alcohol101plus.org.

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