Evaluation: Ask. Listen. Learn.
Since 1991 The Century Council has been committed to developing research-based educational programs for middle school through college students, their parents, teachers, and adult caregivers to help eliminate drunk driving and underage drinking.
While each program is developed based on solid research, the programs are also independently evaluated to ensure they are effective in reaching their target audience and successfully achieving their program goals whether that is facilitating meaningful conversations between parents and their middle school-age children about the dangers of underage drinking or increasing the knowledge of adults on state blood alcohol concentration (BAC) levels and how alcohol, gender, and food impact individual BAC.
Rates of alcohol-related traffic fatalities among youth under 21 and underage drinking have decreased over the past 15 years. These statistics and others are positive indicators of the gains being made to reduce and ultimately eliminate drunk driving and underage drinking, and while we cannot claim to be the sole influence in these reductions, our data-driven programs have surely played a significant role.
See below for an overview of the evaluations or click here to download the full report.
Teenage Research Unlimited (TRU) performed an independent evaluation of Ask, Listen, Learn. Both quantitative and qualitative measures were used to determine if the key concepts and themes presented in program materials achieved the initial objectives of the program – facilitating conversations between parents and their children and providing substantive information for parents and children to discuss underage drinking. Overwhelmingly parents and kids responded that the program encouraged them to talk about underage drinking and provided them with information they needed to understand more about the consequences of underage drinking.
Highlights from Youth Evaluation:
- 84% of kids said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol
- 86% said they would consider reading the brochure without the survey
- 81% said brochure made them think and 78% said it has a lot of important information
- 92% said mom is their number one source of information about alcohol
Highlights from Parent Evaluation:
- 70% of parents and half of kids said they discussed alcohol after receiving Ask, Listen, Learn survey
- 92% said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol
- 66% said they would consider reading the brochure without the survey
- 88% said brochure made them think
We invite you to learn more about Ask, Listen, Learn's development.
Visit the program websites at:
www.asklistenlearn.com
www.asklistenlearnparents.com