December
2008 Holiday eCard - The Making of Centuryville!
Here at The Century Council we aim to use creativity to engage others in our important lifesaving messages about drunk driving and underage drinking. The latest example of this is our 2008 Holiday eCard. We want to say a special thank you to Actual Size Creative who put a lot of creative thought, time, and effort into making this card. Here are some still shots of the set and a short behind the scenes video. Check 'em out!
B4UDrink Awareness
The statistics above are disturbing – to say the least. The Century Council, together with the Congressional Stop DUI Caucus, hosted its annual holiday event to address drunk driving and BAC awareness yesterday on Capitol Hill. With the help of B4UDrink’s Virtual Bar and some Fatal Vision Goggles, we helped our audience to better understand the ways that alcohol affects individuals.
B4UDrink Featured in WOW Webcast!
B4UDrink.Mobi is one of the featured wireless safety applications in this month’s "Wonder of Wireless" (WOW) webcast, produced by CTIA-The Wireless Association(R). The webcast shows viewers how easy it is to estimate your Blood Alcohol Concentration (BAC) by using a cell phone to access B4UDrink.Mobi. A special thank you to the Fairfax County Police Department in Northern Virginia for being part of this webcast and encouraging drivers to use their wireless device to notify police of suspected drunk drivers. Check out the webcast below. To learn more about CTIA and other wireless safety initiatives, visit www.CTIA.org.
Female Athletes Promote Healthy and Active Lifestyles
The Century Council recently teamed up with 3 influential female athletes to help promote healthy and active lifestyles among teenagers through radio public service announcements (PSA):
Misty May-Treanor, a professional beach volleyball player. Misty has won more tournaments than any other female player with 103 career wins. Misty was a gold medalist in beach volleyball at both the 2004 and 2008 Summer Olympics. Misty and her teammate Kerri Walsh have been called "the greatest beach volleyball team of all time."
Sue Bird, a professional women's basketball player. Sue is a two-time national champion with the University of Connecticut women’s basketball team and she was the first player to be picked in the 2002 WNBA Draft. She currently plays for the WNBA's Seattle Storm, having won the national championship in 2004. She is also a member of the 2008 gold medal winning United States Women's Olympic basketball team.
Natasha Watley, a professional softball player. Natasha is currently with the USA Softball Women’s National Team. She plays the position of shortstop and first base, and helped her team to win the gold medal for softball at the 2004 Summer Olympics in Athens and a silver metal in the 2008 Summer Olympics in Beijing.
To check out the PSAs head to our Media Center and take a listen!