Parents
National Teen Driver Safety Week
The Century Council is a longtime advocate for increasing safety on our country's roadways, and we support the goals and ideals of National Teen Driver Safety Week (October 19-25, 2008). This year we partnered with the National Transportation Safety Board, the Ad Council, Nationwide Insurance, and the American School Counselor Association to distribute an interactive web-based game that highlights how distractions make it increasingly difficult for a teen driver to safely operate their vehicle. The game features images and messages that teens can relate to which we hope will remind them to drive safely. Please join our effort by sending the game to a teen and encourage them to send it to a friend.
The Century Council sponsors D.C. United's 2008 season
We partnered with the most successful franchise in Major League Soccer, D.C. United, to become an Official Corporate Partner of their 2008 season. Focusing on Ask. Listen. Learn: Kids and Alcohol Don't Mix™, D.C. United hosted "Ask Listen Learn Day" on Sunday, June 22nd, in which public awareness messages appeared on the stadium video screen and in team programs and guides – in English and Spanish – and game attendees received Ask, Listen, Learn branded items. We recognize the important role that sports such as soccer play in the development of healthy and active lifestyles, and are pleased to bring Ask, Listen, Learn to adult and youth soccer fans during D.C. United's 2008 season.
"What You Don't Know"
This teen-directed public service announcement (PSA) reflects the social and physical risks of underage drinking. The unique PSA concept – recently selected by representatives of MTV, the Ad Council, and 20,000 online voters – aims to deter teens from underage drinking. The PSA features two teen girls, "Kristen" and "Sarah," who are shocked to discover that a video of "Sarah" drinking at a party surfaced on a social networking website. Viewers are instructed to visit www.alot2lose.com to find out what happens next. In three short videos posted on the site, the girls explain that they felt "Alone," were "Benched," and got "Busted." After being featured on The Weekend Today Show, views of these videos reached over 25,000 on YouTube. Watch the videos here:
"That Super-Bad Style"
A look at prom styles through the years reveals "super bad" dress, hair, and transportation choices; but for a person under the age of 21, the choice to drink alcohol on prom night is not only illegal, but also has the potential to be "deadly bad." We produced this multimedia e-card to highlight some of these choices and to provide a prom tips list for parents. Watch it now:
Take Your Daughters and Sons to Work Day
We teamed up with Nickelodeon and best-selling author Dr. Anthony Wolf to host an event on Capitol Hill for Members of Congress and their sons and daughters. The event focused on raising teenagers in today's society and improving communication between parents and children. Donna Sabino, Nickelodeon Magazine Group's Vice President of Strategic Development, delivered a multi-media presentation on children ages 13 and under and their preferences. Dr. Wolf spoke about many of the topics covered in his parenting book "Get out of my life but first could you drive me and Cheryl to the mall? A Guide to the New Teenager."