Are You Doing Your Part?

65% of teens get alcohol from family and friends.

Research commissioned by The Century Council reveals that 65% of underage youth who drink obtain alcohol from family and friends. Equally important, only 7% of youth report that they obtained alcohol from retailers who failed to check for identification.

Based on this data, we created an awareness campaign that highlights the point of access to alcohol by underage youth and encourages parents to play a more active role in keeping alcohol out of the hands of our nation's youth.

Many parents underestimate the important influence they wield in their teens' decisions to say "no" to alcohol. We encourage parents to do their part and talk to teens about the dangers of underage drinking.