PROGRAM MESSAGE
Encouraging parents to have an ongoing dialog about the dangers of alcohol with their kids and providing effective resources to start the conversation.

DATE STARTED
2003

PROGRAM TOOLS
www.asklistenlearn.com
www.asklistenlearnparents.com
- Downloadable Brochures for kids, parents, and in Spanish
- Downloadable Evaluation Brochure
- Activity Advertisements
- Neopets Game

PARTNERS
Nickelodeon, American School Counselor Association, National Association of Secondary School Principals, National Latino Children's Institute, National Middle School Association, U.S. Substance Abuse and Mental Health Services Administration

Ask. Listen. Learn.

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Kids and alcohol don't mix

The results are in and the verdict is overwhelming! Parents of middle school-aged students found that our Ask, Listen, Learn program helped facilitate conversations about alcohol. Working with Nickelodeon – the industry expert on kids – The Century Council developed Ask, Listen, Learn: Kids and Alcohol Don't Mix™ to provide parents with information and strategies to help facilitate conversations with their middle school-aged kids about the dangers of underage drinking. Read more about the evaluation of Ask, Listen, Learn here.

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. Ask, Listen, Learn continues our longstanding commitment to American youth following our retired initiative Ready or Not®: Talking With Kids About Alcohol.

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GetInvolved
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GetMaterials
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Development
Learn how we developed Ask, Listen, Learn
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Evaluation
Learn about our evaluation process
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