Ask. Listen. Learn.

Kids and alcohol don't mix

The results are in and the verdict is overwhelming! Parents of middle school-aged students found that our Ask, Listen, Learn program helped facilitate conversations about alcohol. Working with Nickelodeon – the industry expert on kids – The Century Council developed Ask, Listen, Learn: Kids and Alcohol Don't Mix™ to provide parents with information and strategies to help facilitate conversations with their middle school-aged kids about the dangers of underage drinking. Read more about the evaluation of Ask, Listen, Learn.

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. Ask, Listen, Learn continues our longstanding commitment to American youth following our retired initiative Ready or Not®: Talking With Kids About Alcohol.