Initiatives

Girl Talk is a student-to-student mentoring program that pairs middle school girls with high school girls who serve as mentors. This peer-to-peer mentoring program...

Where do teens get alcohol? 65% say from family and friends.
Research commissioned by The Century Council reveals that 65% of underage youth who drink obtain alcohol from...

Ask, Listen, Learn: Kids and Alcohol Don’t Mix empowers kids to say “YES” to a healthy lifestyle and “NO” to underage drinking.
Developed...

Back on TRAC: Treatment, Responsibility, and Accountability on Campus is a national initiative that offers an institution a collaborative methodology for redesigning its...

Making Safe and Responsible Decisions on Campus
Alcohol 101 Plus™ is an innovative, interactive program which helps students make safe and responsible decisions...

A Nationwide Social Hosting and Underage Drinking Initiative
Not in Our House: A Nationwide Initiative on Underage Drinking and Social Hosting is a program focusing on...

Providing alcohol to minors is illegal, unsafe and irresponsible.
The Federal Trade Commission and The Century Council launched We Don't Serve Teens as a public...

Cops in Shops® is a unique partnership between retailers and law enforcement that helps stop illegal underage alcohol sales and prevent adults from buying alcohol for...

Motor vehicle crashes are the leading cause of death for teenagers in America. Mile for mile, teenagers are involved in three times as many fatal crashes as all other...





