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Point of Sale
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| Century Council Point-of-Sale items to help fight against underage drinking
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The Century Council has been providing point of sale materials to the nation's retailers and wholesalers free of charge, since its inception in 1991. In early 2000, however, The Century Council decided to revamp and update the point of sale materials to create a more effective campaign in the fight to prevent underage purchasing of alcohol. The Century Council joined forces with retailers and wholesalers by distributing a survey to gauge what types of materials store-owners and employees found to be the most effective.
The outcome of the survey showed that humor combined with stern warnings are the most effective, most useful materials to help prevent underage purchasing of alcohol and The Council created the "pop culture" campaign. In cities across the country, potential underage purchasers are faced with messages in liquor stores such as If You've Never Done the Moonwalk, Prepare to be Carded.
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| Century Council Point-of-Sale items to help fight against underage drinking
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The Century Council has joined forces with the National Association of Beverage Retailers (NABR), National License Beverage Association (NLBA), Wine and Spirits Wholesalers of America (WSWA) and the National Alcohol Beverage Control Association (NABCA) to unveil the campaign.
The point of sale materials have been unveiled in 26 cities and well over 700,000 pieces of the point of sale materials have been requested by retailers across the country in just over one year's time. Overall, The Council has distributed over 7 million pieces of point of sale materials in ten years.
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